International Journal of Capacity Building in Education and Management (IJCBEM), Vol. 5, No. 4, 2023. Available online at http://journals.rcmss.com/index.php/ijcbem. ISSN:2350-2312(E) ISSN: 2346-7231 (P) Covered in Scopedatabase- https://sdbindex.com/Sourceid/00000432, google scholar, etc. Tabugbo Leonard Onwuzuligbo & Audu, Yakubu Philemon, 2023, 5(4):17-32 17 Marketing Communication and Customer Satisfaction in Selected Telecommunication Companies in Kogi State, Nigeria Revd. Tabugbo Leonard Onwuzuligbo, (Ph.D) Department of Business Administration, Nnamidi Azikiwe University, Akwa, Anambra State, Nigeria Email: It.onwuzuligbo@unizik.edu.ng Audu, Yakubu Philemon (PhD Student) Department of Business Administration, Nnamidi Azikiwe University, Awka, Anambra State, Nigeria Email: yakubu4audu@yahoo.com Abstract The ever increasing competition in the Telecom industry today calls for articulate Marketing communications with an eye on customer satisfaction. The study examined the impact of marketing communications on customer satisfaction in Telecom companies in Kogi State. The objectives of the study were to examine the nature of relationship that exists between marketing communications tools of publicity and sales promotion on customer satisfaction as measured by price fairness and service quality. To achieve the study objectives, a survey research design was adopted and data were collected through structured questionnaire designed in a five-point Likert scale. The respondents for the study were the customers of the selected Telecom companies in Kogi State. A sample of 246 was taken using Topman formula for an infinite population. The data collected were analyzed using tables, percentages and mean scores. The hypotheses of the study were tested using simple linear regression to determine the nature of relationships that exist between marketing communications and customer satisfaction in the Telecom companies under study. Findings revealed a positive significance relationship between marketing communications tools of publicity and sales promotion on one hand and fair prices and service quality to customers on the other hand. The regression results showed [R 2 =0.82] for price fairness and [R 2 =0.84] for service quality to customers respectively. Based on the findings, the study recommended that Telecom companies should marry their marketing communications strategy with the ability to satisfy customers. Keywords: marketing communications, customer satisfaction, service quality. Introduction Over the years, exchange has been the major activities of man since one cannot produce all that he wants. The need for man to have the knowledge of availability of goods and or services that they want becomes imperative. Communications therefore become an essential tool that link man with his need or market where such goods and or services are made available. Communication serves dual purposes of linking buyer to the seller as well as linking seller to the buyer. However, in the course of this linkage and with poor regulatory bodies coupled with corruption, buyers become vulnerable to deceit in the hands of the service providers. In most cases, qualities are compromised, unfair prices are charged, and substandard products are sold to buyers only to get to know late that the product does not serve the purpose for which it was purchased. With a plethora of goods and services that follows industrial revolution, diverse conflicting products has found their ways into the market in Nigeria. This has led to problem of choice to customers who are faced with difficult decision to make in the face of absence of correct information. Thus, sooner a product was bought