Be Water my Friend: Building a Liquid Destination through Collaborative Networks Toubes, D. R. * , Araújo-Vila, N. and Fraiz-Brea, J.A. Diego R. Toubes * Department of Business Organization, University of Vigo (Spain); drtoubes@ugvigo.es Business Administration and Tourism School, University of Vigo. 32004 Ourense, Spain. Tel +34 988 368 747, Fax: +34 988 368 923 Noelia Araújo-Vila Department of Business Organization, University of Vigo (Spain); naraujo@uvigo.es Business Administration and Tourism School, University of Vigo. 32004 Ourense, Spain José Antonio Fraiz-Brea Department of Business Organization, University of Vigo (Spain); jafraiz@uvigo.es Business Administration and Tourism School, University of Vigo. 32004 Ourense, Spain This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors. Declarations of interest: none * Corresponding author This contribution has been peer-reviewed. https://doi.org/10.1016/j.tmp.2019.100619