(IJACSA) International Journal of Advanced Computer Science and Applications, Vol. 15, No. 8, 2024 The Impact of E-Commerce Drivers on the Innovativeness in Organizational Practices Abdulghader Abu Reemah A Abdullah, Ibrahim Mohamed, Nurhizam Safie Mohd Satar Faculty of Information Science and Technology, Universiti Kebangsaan Malaysia, Bangi, UKM 43600 Malaysia Abstract—Innovation in e-commerce practices has revolution- ized the way goods and services are purchased or sold online. This relatively new tool for online transaction provides range of access to wealth of information and knowledge needed to facilitate electronic commerce globally using internet network. The case is not the same in the developing countries where e-commerce innovation is deprived of key the components to drives developing economy. To clearly understand innovation in e-commerce diffusion, 375 quantitative data generated from e- commerce organizations in Libya. Statistically analysis of the key drivers of e-commerce innovations focused on the need for a shift in organizational attitude and knowledge through decision making that are committed to meeting customer’s needs. The inter statistical covariance indicated a strong homogeneity between the drivers of e-commerce with mean value range of 4.09 to 4.82 (58.4 % to 68.8% of responses) indicating that 219 to 258 respondents out of 375 are of the same view. There is strong positive correlation between the drivers of e-commerce innovations except for e-commerce management style that has moderate relation and were statistically significant at 0.00 level. This study clearly explained the main factors of interest that are versatile in providing timely delivery of goods, efficient services and in meeting with e-commerce developmental trend. Keywords—E-commerce innovation; e-commerce drivers; per- formance management; decision making; management style I. I NTRODUCTION The progress in e-commerce represents a potential op- portunity to enhance the growth of developing nations and to improve the effectiveness of business processes at the organizational level. The Organizations across developing countries can conveniently utilize open-ended opportunities to improve commercial activities globally. Innovation in e- commerce is transforming the developing economy because it drives commercial sectors to benefit from efficient and low- cost transactions [1], [2], [3]. E-commerce online platforms aid in the purchase or sale of goods and services and have contributed to building business networks and partnerships in most developing and developed countries, organizations and businesses have appreciated development innovations and the emergence of transitional changes in e-commerce practices. E-commerce has become an essential pillar off economic growth and internationalization to maximize the advantages of technology-driven commercial activities. The easy access to e-commerce resources has significantly contributed to the integration of various technologically me- diated media service frameworks for the sale of products and services. E-commerce innovations are at the forefront of transforming conventional commerce into an electronic-based business format [4], [5], [6]. Furthermore, the emerging experi- ence of accessing e-commerce resources for online transactions has added to the use of different electronic devices and gadgets for economic activities. The versatility of electronic devices such as hand phones, computers, gadgets, electronic media, and handheld devices has improved the way goods and services are handled over the years [7], [8]. However, there are issues limiting the wider use to e- commerce websites including the cost of electronic systems, internet infrastructure, online security for data and personal information [9], [10]. Other challenges include ease of access to online platforms, customer experience, cost of shipping purchased products, online customers support, sustainability, and frequent updates requiring larger storage for new features to support online sales of products and services [11]. To generate depth of insight into e-commerce advances, these factors were grouped as drivers of e-commerce innovations in the present study. The emerging new features and apps incorporated with e-commerce require specialized skill [12], [13] and are vital for improvinge online businesses [14]. A good understanding of how these drivers influence innovative- ness within organizations is very important for enhancinge the competitive edge of the digital marketplace [7]. However, the objectives of the present study are to identify the impact of the e-commerce drivers and to analyze how they influence e-commerce innovation. A clear understanding of the factors that have consistently contributed to the improvement recorded in e-commerce development could improve the com- petitive edge of e-commerce. This is important, as e-commerce has become a well-known branch of commerce that uses elec- tronic systems for the purchase and sale of goods and services via online channels. The quality of e-commerce services will continue to improve over time as research efforts are targeted at meeting customers’ needs [13], [15] As online businesses continue to widen with the inclusion of new innovative changes [16], retailers may be compelled to adapt certain changes to facilitate online transactions. The drivers of e-commerce could help drive e-commerce performance with insight into the potential influences on e-commerce innovations. The drivers of e-commerce innovation at the organizational level could further improve the effectiveness of different services and the competitiveness of online businesses. II. LITERATURE REVIEW The present study is based on the influence of the key drivers of e-commerce on innovative features from the litera- ture. These variables have been widely recognized and used separately considering their impact on e-commerce activities at the organizational level. In the context of e-commerce practices, managerial and operational capabilities for organi- zational innovation have been validated based on management www.ijacsa.thesai.org 1348 | Page