1 The Open University of Israel Department of Management and Economics Proceedings of the 5 th Israel Association for Information Systems (ILAIS) Conference June 29, 2011 The Open University of Israel Raanana, Israel Editors: Nitza Geri and Yoram M Kalman The Israel Association for Information Systems (ILAIS ) was founded in 2005 as the Israeli chapter of the Association for Information Systems (AIS ). The goal of ILAIS is to promote the exchange of ideas, experiences and knowledge among IS scholars and professionals engaged in IS development, management and use.