61 International Indexed &Referred Research Journal, May, 2012. ISSN- 0975-3486, RNI-RAJBIL 2009/30097;VoL.III *ISSUE-32 RESEARCH ANALYSIS AND EVALUATION Introduction Fish consumption has traditionally been and remains an important source of food and provides employment to many communities. Maharashtra is no exception to it. There are as many as 32 varieties of fish produced in Maharashtra. Mumbai and Thane alone account for about 60 percent of total fish catch of Maharashtra. But the share of Maharashtra in total fish production of India has steadily declined over the past two decades mainly due to a sharp decline in her share in total marine fish production of India. The declining trend in inland water spread are, numerical strength of fish curing yards and stagnant number of fishery schools are certainly disturbing features of the fisheries sector of Maharashtra. (MDR 2007) From the main market individual baskets, hand carts, taxis, tempos or small trucks are used to make fish reach to the different buyers. Being a huge unorganized market the trust between buyers and sellers makes this market successful. Literature Review Various studies have conducted to study fish market Gorden (1954) studied about fishing effort, catch and fish population. Clark and Anderson (1986) developed the fishery dynamic model to incorporate changes over time and space. Kumar (2004) estimated price, income and supply elasticity's for disaggregated and individual fish groups. Shrivastava (1985)studied the marketing of fish & fishery products in India. Panayotov (1982) studied that it is common for small and large scale fishers to co-exist and to compete for resource stock and space. Pillay. N.(1956) studied Socio-economic development of fishermen commu- nity in India. Objectives of the study and Methodolgy The study aims to analyze the socio-economic and living conditions of the fish vendors in the Mumbai city and issues such as the living status of vendors, Research Paper—Economics May, 2012 Fish Market Management: Vendors Status in Mumbai marketing support they get from the government & the threats in their business. Based on survey the in- terviewer went to fish market at different localities and interviewed 60 vendors from different area of the city. The vendors were interviewed during the month of August 2011. The simple percentages used as statisti- cal method. The questionnaire had three sections. The first section consisted demographic information in- cluding gender, age, marital status, children, family members, place of residence and educational attain- ment. The second section focused about employment and income and the third section was related with their business issues. This kind of study is significantly helpful for the identification of problems, deficiencies and sufferings of vendors in an effective manner. The study aims to develop a profile of fish vendors in Mumbai. Do the vendors themselves benefit when they do business for earning livelihood? What is the status of earning, family, consumption pattern, chil- dren education and various other aspects? Limitations and Future Scope of the Study The current study only examined the socio- economic aspect of fish vendors using few parameters. The study is based on selective category of vendors due to time constraints. The study is only preliminary in nature; it provides direction for future research. One could empirically test if recognition of such placement provides different results. Findings of the study Age groups We studied 40% male and 60% female fish vendors. The age group of the vendors comprised 40% were in the age group of 31-35 years, 35% vendors were in the age group of 36-40 years, 35% vendors were in the age group of 36-40 years, 15% vendors were in the age group of 46 years & above and 10% were in the age group of 20-25 years. Community Classification 7% respondents were belonging to Marathas, * Dr. Ms. Beena Narayan * Assot. Prof., Indian Edn. Society's Mangt. College & Research Centre Lotlikar Vidya Snkul Bandra Reclamation , Mumbai A B S T R A C T The Study Aims To Analyze The Socio-Economic And Living Conditions Of The Fish Vendors In The Mumbai City In Maharashtra And Issues Such As The Living Status Of Vendors, Marketing Support They Get From The Government & The Threats In Their Business. Key words- Vendors, fish market, status