Journal of Visual Literacy, Volume 29, Number 1 28 Journal of Visual Literacy, 2010 Volume 29, Number 1, 28-46 Extremist Stickers: Epideictic Rhetoric, Political Marketing, and Tribal Demarcation Orla Vigsø, Ph.D. Örebro University School of Humanities, Education and Social Sciences Abstract Technological innovations have made the sticker a popular means of communication. Through a study of stickers by Swedish extremist groups in 2008, it becomes clear that these stickers do not exhibit the traditional trademarks of political rhetoric. Instead, the stickers seem more directed at strengthening already established points of view through epideictic rhetoric. The characteristics of this medium make it a suitable vehicle for communication, where the act of communication itself is the most important part. The stickers thus function as tribal demarcation and conidence boosting for the activist—a sort of postmodern, political branding, one could say. Key words: stickers, extremist organizations, epideictic rhetoric, activism