Human Systems Management 29 (2010) 253–264
DOI 10.3233/HSM-2010-0732
IOS Press
253
Product development: An integrative tool
and activity research framework
Gerrit Anton de Waal
a,*
and Paul Knott
b
a
School of Business, Christchurch Polytechnic Institute of Technology, Christchurch, New Zealand
b
College of Business and Economics, University of Canterbury, Christchurch, New Zealand
Abstract. The paper addresses research issues in new product development (NPD) activity, practices and tools, in particular the
need to integrate the set of tools practitioners use with the praxis of how they use these tools in day-to-day activity. It draws
on the strategy-as-practice literature to derive a model that integrates the concepts of NPD practices, practitioners and praxis.
It then draws on a systematic review and synthesis of existing NPD literature to develop a generic multi-stage, 12-perspective
organizing framework for NPD activity, and provides examples from the literature of twelve corresponding classes of NPD tools.
The literature currently lacks such a framework and hence uses individually defined schemes, resulting in a fragmented and
incomplete picture. We have designed our generic framework so that it can both integrate existing findings and stimulate research
that overcomes this fragmentation. We use the framework and our model of NPD practitioners, practices and project execution
to articulate a comprehensive set of research challenges in NPD tool adoption and use. Our 12-perspective framework could also
provide a basis for practitioners to develop or redesign NPD processes for specific situations and purposes.
Keywords: New product development, tools, activities, integrative framework, practice perspective, innovation
Gerrit Anton de Waal is a senior
lecturer in innovation and product devel-
opment at the Christchurch Polytechnic
Institute of Technology in New Zealand.
He has previously worked as R&D
physicist in the areas of uranium enrich-
ment and underwater acoustics, and later
in the commercialization of electro-
optical products. His current research
is in the field of new product devel-
opment (NPD), focusing on the use of
innovation tools to obtain improved NPD
performance. He has published in R&D
Management, The Journal of Contempo-
rary Issues in Business and Government, and the International Journal
of Entrepreneurship and Small Business.
*
Corresponding author: Gerrit Anton de Waal, School of Busi-
ness, City Campus Madras Street, Christchurch Polytechnic Institute
of Technology, PO Box 540, Christchurch 8140, New Zealand. Tel.:
+64 3 9407505; Fax: +64 3 9408602; E-mail: dewaala@cpit.ac.nz.
Paul Knott is a senior lecturer in strate-
gic management at the University of
Canterbury, New Zealand, where he
currently coordinates the Strategy and
International Business discipline group.
He is an active researcher in this field,
studying how managers use techniques
and ideas in the practice of strategic
thinking and action. He has published
this work in the Journal of Business
Strategy, in Management Decision, and
in the Journal of Strategy and Manage-
ment, for which he also serves on the
editorial board. He is also involved with
research projects in new product development management and in
strategic planning. He completed his Ph.D. at Manchester Business
School in 1997 and held positions at the University of Bath and at
Al Akhawayn University, Morocco, before moving to New Zealand
in 1999. He has experience of product development in the aerospace
industry both as an engineer and as a researcher.
1. Introduction
In this paper, we address the contribution that tools
and practices make to new product development (NPD)
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