Emergence of Personal Knowledge Networks in
Agent-mediated PKM Processes: A Qualitative
Analysis in Malaysian Context
Shahrinaz Ismail
Malaysia Institute of Information Technology (MIIT)
Universiti Kuala Lumpur (UniKL)
1016, Jalan Sultan Ismail, 50250 Kuala Lumpur
Mohd Sharifuddin Ahmad
College of Graduate Studies (CoGS)
Universiti Tenaga Nasional (UNITEN)
Jalan IKRAM-UNITEN, 43000 Kajang, Selangor
Abstract-Personal knowledge networks have been primarily
conceived by researchers with regard to the inter-firm
knowledge sources between organisations, where networks are
informal and personal. Instead of looking at the organisational
context, some researchers investigate the intra-firm aspects at
personal level of organisational knowledge networks, where
knowledge management processes start and end. In a recent
study on agent-mediated personal knowledge management
(PKM) processes, an interview survey has been conducted to
investigate the needs of organisations in tapping the personal
knowledge networks among the employees by understanding
the processes of managing knowledge at personal level. It also
attempts to justify the knowledge sources for agent-mediation
that are not only characterised by the usual knowledge
repositories and databases, but also the knowledge experts
within and outside of an organisation. The survey covers two
main industries in Malaysia, which are Service and Education,
in which the sampling of experts for respondents is made on
these two industries. This paper analyses and discusses the
results of this interview survey, to contribute to the domain of
agent technology in mediating the human knowledge worker’s
PKM processes. It then recommends future works in modelling
the bottom-up approach of PKM-OKM, where personal
knowledge networks manifest the organisational knowledge
management with the help of software agents.
Keywords-Personal knowledge networks; personal
knowledge management; organisational knowledge
management; software agent technology
I. INTRODUCTION
“Regardless of how good an individual is in performing
his/her tasks, he/she can never work in isolation
without referring to others or working with others
within the same organisation and/or the same field to
achieve the organisational goal. No matter how
reclusive a person is in his/her daily social circle, there
is a need for sociality in interacting with others when
the tasks demand such requirement either to clarify
matters or to learn something new related to the tasks.”
[1]
Numerous studies have covered the importance of
personal knowledge networks in managing knowledge,
which starts from the lowest level of an organisational
structure, i.e., the individual knowledge workers. Another
aspect of a bottom-up approach to organisational knowledge
management (OKM) is the personal knowledge
management (PKM) in meeting the personal goals of
individuals that will eventually manifest the collective goals
of the organisation. While the emerging trend of this
phenomenon has been witnessed in other parts of the world,
it is yet to find its niche in Malaysia. Part of the reason
being most knowledge management (KM) models,
including PKM models, are formed in the context of a
Western framework in which freedom of expression and
individualism are both accepted as social norms, which do
not necessarily be the case in many organisations in
Malaysia [2].
In PKM, utilising personal knowledge networks has
become a habit or a ritual to an individual who seeks for
knowledge by referring to other knowledge experts to
understand and perform the task at hand. As common as it
seems, it still differs between organisations and even
countries, due to the cultural differences in addition to the
different nature of work. For example in Asian culture,
developing long-term relationships based on mutual trust
stands in contrast to Western organisations’ inclination
towards short-term goals [2]. This long-term relationships
bloom into trusted networks that becomes personal in nature
among Asian knowledge workers. In most cases, these
personal knowledge networks include ‘reaching out’ to
other knowledge sources (in this case, knowledge experts)
via various channels, from personal to online contacts. This
network is usually built from recommendations and
references by family, friends, colleagues, and even strangers,
who recognise and trust the expertise sought for.
In a recent study, it is found that knowledge workers in
Malaysia depend heavily on the email system to manage
their personal knowledge. The email “is still seen as the
main channel for mediation,” even though it is highly
unstructured [1]. This corroborates the fact that the email
has been profoundly exploited and heavily relied upon
instead of the knowledge management system (that
organisations are supposed to have if they implement
knowledge management), hence an impediment to the full
realisation of organisational knowledge management
strategy. With the current trend of expanding networks
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