Paper to be presented at the ‘International Conference on Excellence in the Home: Balanced Diet – Balanced Life’ Royal Garden Hotel, Kensington, UK. London 8 th and 9 th May 2006. Asad Mohsin Cross-cultural Sensitivities in Hospitality: a matter of conflict or understanding Dr Asad Mohsin Department of Tourism and Hospitality Management The University of Waikato Management School New Zealand Contact Dr Asad Mohsin Department of Tourism Management University of Waikato Management School Private Bag 3105 Hamilton New Zealand e-mail amohsin@mngt.waikato.ac.nz