Organic Retailers in Italy: challenges and growth trends CRISTINA SANTINI Università Telematica San Raffaele Via Val di Cannuta, 247, Roma, Italy santini.cristina@gmail.com ALESSIO CAVICCHI University of Macerata P.za Oberdan, 3, Macerata, Italy a.cavicchi@unimc.it SAMUEL RABINO College of Business Administration Northeastern University, Boston, MA, USA s.rabino@neu.edu