International Journal of Academic Research in Business and Social Sciences June 2012, Vol. 2, No. 6 ISSN: 2222-6990 477 www.hrmars.com/journals Blue Ocean Strategy: A Study Over A Strategy Which Help The Firm To Survive From Competitive Environment Goodarz Javadian Dehkordi, Graduate School of Management (GSM), Multimedia University, Persiaran Multimedia, 63100 Cyberjaya Selangor Darul Ehsan, Malaysia email: goodarzone@gmail.com Samin Rezvani, Graduate School of Management (GSM), Multimedia University, Persiaran Multimedia, 63100 Cyberjaya Selangor Darul Ehsan, Malaysia Navid Behravan Graduate School of Management (GSM), Multimedia University, Persiaran Multimedia, 63100 Cyberjaya Selangor Darul Ehsan, Malaysia Abstract The purpose of this conceptual paper is to introduce one of the controversial issues in the business world which is labeled blue ocean strategy, this study also highlight blue ocean`s barriers like imitation and emulation. Brief comparison between competitive environment (Red Oceans) strategy and blue ocean strategy and also importance of role of management in using blue ocean strategy to increase return for the firms are issues that explained. The review of the research contains role of innovation and its value for this strategy to help the firms survive in competitive market. First movers and second fast imitators also are the issues that in this study explain about their advantages and disadvantages in brief comparison. Keywords: Blue ocean strategy, innovation, creation, demand, imitate 1. Introduction Issues like how the businesses transform their model is the completely new approach in driving value creation and push the firms to gain lucrative increase of sales activity, in this era role of management in increasing return for the firms, are subject that most of the firms are willing to figure out. Treating the whole company or firm to use purposeful guide for recruiting new strategy, with no doubt can protect the firm among competitive environment which is very popular these days. Provides a mostly animated approach to assess how flourishing companies are able to create business model changes that underlie the creation of totally new value Offers in the market by recruiting new strategy (Kim, Mauborgne et al., 2008).Competitive strategy and the Blue Ocean Strategy Both draw attention to the importance of companies to avoid