Russian Mass Media and Changing Values This book provides a multifaceted picture of the many complex processes taking place in the field of contemporary Russian media and popular culture. Russian social and cultural life today is strongly individualised and consumers are offered innumerable alternatives; but at the same time options are limited by the new technologies of control, which are a key feature of Russian capitalism. Based on extensive original research by scholars in both Russia itself and in Finland, the book discusses new developments in the media industry and assesses a wide range of social and cultural changes, many of which are related to, and to an extent generated by, the media. The book argues that the Russian mass media industry, whilst facing the chal- lenges of globalisation, serves several purposes including making a profit, rein- forcing patriotic discourse and popularising liberalised lifestyles. Topics include changing social identities, new lifestyles, ideas of ‘glamour’ and ‘professional values’. Overall, the book demonstrates that the media in Russia is far from homogenous, and that, as in the West, despite new technologies of control, media audiences are being offered a new kind of pluralism, which is profoundly influ- encing Russia’s cultural, social and political landscape. Arja Rosenholm is Professor in Russian Language and Culture at the University of Tampere, Finland. Her recent publications include, as co-editor, Understanding Russian Nature: Representations, Values and Concepts and Recalling the Past - (Re)constructing the Past: Мemorizing World War II in Russia and Germany. Kaarle Nordenstreng is a former journalist and Professor Emeritus in the Department of Journalism and Mass Communication, University of Tampere, Finland. His many publications include, as co-editor, The Russian Media Challenge and The Information Society Reader (the latter also published by Routledge). Elena Trubina is Professor of Philosophy at Ural State University, Ekaterinburg, Russia. Her publications in Russian include, as co-editor, Trauma: punkty (Trauma: Points).