Proceedings of the 2nd International Conference on Technology and Operations Management (ICTOM) 2010 Retailer and supplier collaboration: An application of drama theory Handayati, Y., Simatupang, T.M. and Sridharan, R. (2010), "Retailer and supplier collaboration: An application of drama theory", Proceedings of the 2nd International Conference on Technology and Operations Management (ICTOM), 5-7 July, Bayview Hotel, Langkawi, Malaysia.