PUBLIC MONEY & MANAGEMENT NOVEMBER 2012
425
© 2012 THE AUTHORS
JOURNAL COMPILATION © 2012 CIPFA
Pressure on public sector funding and an
increasing demand for public services means
that many governments are trying to deliver
‘more for less’ (Hawksworth and Jones, 2010).
To do so, governments are considering new
ways of delivering public services.
Innovation in the public sector is
manifested in new processes, new services and
new governance and contractual models. A
new form of innovation in the public sector is
the commercialization partnership, which we define
as a partnership with the private sector to
generate economic value from a public sector
asset. To better understand the prevalence of
commercialization, a survey of UK civil
servants’ views on commercialization and two
case studies of successful commercialization
partnerships were carried out. This article
provides the background to commercialization,
reports our key findings and looks at the
implications for managers in the public sector.
Types of innovation
New public services, revised business processes
and new contractual models are the principal
dimensions of innovation in the public sector
(IDeA, 2005). While product innovation is of
limited relevance to the public sector, the
development of new services is an absolutely
critical area: the translation of new policy into
workable, fit-for-purpose public services
remains one of the key challenges for
governments (Eggers and O’Leary, 2009).
Likewise, business processes have been an
important focus of public sector innovation:
predominantly efficiency initiatives, but also
attempts to make public services more citizen-
focused (Varney, 2006). Although process
efficiency continues to be an important pre-
occupation for the UK government (Davis et
al., 2010), it is also clear that a more radical
approach will be required if the full extent of
spending cuts is to be achieved without
detrimental side-effects on important public
services (CBI, 2010). In addition to developing
new public services and revising the processes
that underpin delivery, innovating the
governance and contractual models that are
used to engage citizens and partner
organizations is also emerging as a critically
important area (CBI and ACEVO, 2010).
Barriers to public sector innovation
The main barrier to innovation in the public
sector is resistance to change (Borins, 2006). In
a major survey of US local government
innovations, it was found that the characteristics
of the managers involved (for example their age,
tenure, and education) influenced whether
innovative ideas were adopted (Damanpour and
Schneider, 2009). Resistance to change may be
of particular relevance in the UK, as the European
Values Survey demonstrated that UK officials
are highly motivated by conformity to social
norms (Parker et al., 2009).
A literature review carried out by the UK’s
Cabinet Office identified that risk aversion is
another key barrier to innovation (Eggers and
Singh, 2009). In the public sector, innovations
can involve risk for both ministers and civil
Magnus Schoeman is
employed in the
Government Services
team in Post Office
Ltd and is a visiting
fellow at Cranfield
School of
Management, UK.
David Baxter is a
senior research fellow
at Cranfield School
of Management,
UK.
Keith Goffin is
Professor of
Innovation and New
Product
Development at
Cranfield School of
Management, UK.
Pietro Micheli is a
senior lecturer at the
Centre for Business
Performance,
Cranfield School of
Management, UK.
Commercialization partnerships as
an enabler of UK public sector
innovation: the perfect match?
Magnus Schoeman, David Baxter, Keith Goffin and
Pietro Micheli
This article examines the potential for private sector organizations to contribute to
public sector innovation. Specifically, the study explores how partnering with the
private sector can go beyond delivery and extend to development of new services
and new markets. The term ‘commercialization partnership’ is coined for such
partnerships and the article describes an exploratory investigation of this
emerging form of innovation.
Keywords: commercialization and contractual models; innovation; partnerships; public
sector.
http://dx.doi.org/10.1080/09540962.2012.728782