http://jss.sagepub.com/ Journal of Sport & Social Issues http://jss.sagepub.com/content/early/2012/09/13/0193723512455922 The online version of this article can be found at: DOI: 10.1177/0193723512455922 published online 18 September 2012 Journal of Sport and Social Issues Clare Mackay Newspaper "Back the Bid": The London Olympic Bid Committee and The Sun Published by: http://www.sagepublications.com On behalf of: Northeastern University's Center for the Study of Sport in Society can be found at: Journal of Sport & Social Issues Additional services and information for http://jss.sagepub.com/cgi/alerts Email Alerts: http://jss.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: What is This? - Sep 18, 2012 OnlineFirst Version of Record >> at GLASGOW CALEDONIAN UNIVERSITY on September 20, 2012 jss.sagepub.com Downloaded from