The Applied Anthropologist AN INTERDISCIPLINARY SOCIAL SCIENCE JOURNAL formerly HIGH PLAINS APPLIED ANTHROPOLOGIST HPSfAA ISSN 0882-4894 Vol. 28, No. 1, Spring 2008 ARTICLES Moral Sources of Competitiveness: Revisiting Moral Economy from an Organizational Perspective, Marietta L. Baba ............................................ 3 Health Effects of Pesticide Exposure among Filipino Rice Farmers, Satish K. Kedia and Florencia G. Palis ........................................................................... 40 Food Service and College Operations: A Business Anthropological Case Study, USA Robert G. Tian, Lela Gramling, Robin Byrd, Linwood Epps, Danielle Keith, and Ryan Lick ............60 Between Science and Life: A Comparison of the Fieldwork Experiences of Bronislaw Malinowski and Kirsten Hastrup, Marta Kolankiewicz-Lundberg ...................... 76 Rebuilding the Intergenerational Community in Northeastern Minneapolis, Minnesota, USA, Harley C. Schreck, Jr.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .89 Cultural Pluralism and Constructed Space: Two Corner Stores in the Lykins Neighborhood of Kansas City, Missouri, USA, Molly DesBaillets .........................98 Body Mass Image (BMImage): Attractiveness Ideals, Obesity, and Implications for Weight- Control, David L. Kozak, Susan Kraus, Mary Lomayma, Joy Seumptewa, Carol Massengill..............105 BOOK REVIEWS Insight and Imagination: A Study in Knowing and Not-Knowing in Organizational Life, by Howard F. Stein Reviewed by Darby C. Stapp .................................................................115 Reviewed by Richard V. Badalamente .........................................................119 Reviewed by Satish K. Kedia ................................................................ 124 Reviewed by Pennie L. Magee. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126 Counterpointed by Howard F. Stein ......................................................... 129 Fundamentals of Forensic Anthropology, by Linda L. Klepinger Reviewed by Jeri DeYoung ....................................................................131 Reviewed by Gabrielle Jones ................................................................. 133 Reviewed by Stephanie Matlock-Cooley and Kimberly Spurr .................................. 135 Counterpointed by Linda L. Klepinger ....................................................... 137 Rance Hood: Mystic Painter, by James J. Hester and Rance Hood Reviewed by L. Charles Pettit ................................................................ 138 Reviewed by Edward M. Chamberlin ......................................................... 140 Counterpointed by James J. Hester............................................................142 COMMENTARIES For 2007, The 15th Annual Omer C. Stewart Memorial Award: Three Rules of Straight Talk, Lawrence F. Van Horn ............................................ 144 …One Man and One (?) Woman, Edgar A. Gregersen ............................................147