Investigating Domain Name Diffusion across Swiss Accommodation Enterprises Miriam Scaglione a Thomas Steiner b Roland Schegg c Jamie Murphy d a Institute for Economics & Tourism University of Applied Sciences Valais, Switzerland, miriam.scaglione@hevs.ch b Institute for Management Information Systems University of Applied Sciences Valais, Switzerland, thomas.steiner@hevs.ch c Lausanne Hospitality Research Ecole hôtelière de Lausanne, Switzerland roland.schegg@ehl.ch d School of Business University of Western Australia, Australia jmurphy@biz.uwa.edu.au Abstract This study applies diffusion of innovations to investigate if domain name registrations by different accommodation enterprises in Switzerland follow the typical diffusion pattern of other technologies. The study analysed the time series of more than 2100 names registered by small Swiss enterprises – Auberge, Gasthaus and Pension – in the Swiss .ch domain and compared their diffusion pattern with those of hotels. In line with previous research, the results show significant differences in the dynamic of adopting domain names across accommodation types. Keywords: domain name registration, Internet, Bass diffusion models, Swiss hotels, small hotels, Auberge 1 Introduction Internet use varies among small- to medium-sized enterprises, or SMEs (Sadowski, Maitland, & Dongen, 2002), and offers tourism SMEs the opportunity to develop their business and gain a competitive advantage (Buhalis & Main, 1998; Morrison &