as I believe that entrepreneurship will be the source of creative business with endless innovation and creativity to cope with the ever-changing economic climate and cultural evolutions. The KaosPilots International has set an extraordinary example with its explo- ration of creative approaches in capacity building, of creative project manage- ment and creative process management. I was involved in the KaosPilot outpost in Shanghai from 2008—2010, and I was impressed by the Kaos-approaches to self-organizing and problem-solving principles. The KaosPilot students dis- tinguished themselves from the others by demonstrating their creative ideas and strong business competencies. Whatever they do, wherever they work, they share a sound name with pride: KaosPilots. The key-challenge for the Fourth Sector is the true psycho-social change of mind- set. What is wealth? What is develop- ment? What is happiness? Which kind of benefit do you have in mind when you work for benefit? How change the mind- set in a way which will make this benefit truly sustainable, in the original sense of the Brundtland Report? The Management of the Sustainable Mind: the Fourth Bottom Line is a prag- matic and non-dualistic methodology to, truly, change mindsets, internationally recognized by the three traditional sec- tors, and by the Academy. For example, the Reputation Institute, N.Y., considers that Fourth Bottom Line, in the context of the psycho-political economy of com- munication and culture, has created a new era in management theory because it has found a solution to practicing the ideals of the Triple Bottom Line. The Management of the Sustainable Mind for a New Generation of Psycho-Social Change Makers Evandro Vieira Ouriques D. Sc., Center for Transdisciplinary Studies on Communication and Consciousness, Rio de Janeiro The Fourth Bottom Line Step-By-Step Programme – Overview The FBL Programme is a complex of eight (4+4) modules called Passages, and created with rhizomatic and arboric net- work principles. Each one is a repository of true change. All of them are composed of multimedia speeches, collective practices, simulated situations, psycho- physical experiments and therapeutic resources. In some of them energetic and ancestral practices occur. 1st Passage – Communication and Information The Fourth Sector and the Culture of Communication. The essential difference between Communication (the language of Life) as the challenge of hearing someone out and offering continuous feedback, and Information (the patriar- chal and authoritarian effort to control Life) as the basis of the Culture of Fear, Terror, Seduction, and Consumerism, with its crystallised hierarchies. The origin of this misunderstanding and 3 – 7 –