IOSR Journal of Engineering (IOSRJEN) ISSN: 2250-3021 Volume 2, Issue 8 (August 2012), PP 036-41 www.iosrjen.org www.iosrjen.org 36 | P a g e A Study on Customer Satisfaction in Jothi Plastic Works, Dharmapuri 1 J.MAHALAKSHMI 2 R.SUDHA 3 M. NAGAJOTHI 1 M.COM, MPhil,PhD,PGDCA, Assistant Professor Department Of Commerce PSG College Of Arts & Science Coimbatore,Tamilnadu 2 M.COM, M Phil, PhD Scholar, Department of Commerce PSG College of Arts& Science Coimbatore, Tamilnadu 3 M.COM, MPhil, PhD Scholar, Department of Commerce PSG College of Arts& Science Coimbatore, Tamilnadu ABSTRACT: - Customer satisfaction is one of the primary goals of marketing activities and may lead to increased purchases by customers and increased profits for the firm. Customer satisfaction is equivalent to making sure that product and Service performance meets customer expectations. Customer satisfaction is the perception of the customer that the outcome of a business transaction is equal to or greater than his/her expectation The main aim of the study is to know whether the customers are satisfied with PVC pipes and their level of satisfaction. Various factors are considered to determine the satisfaction level like Price, Color, Size, Service etc. This study tries to give suggestions and recommendation to increase the satisfaction level of the product. Keywords: - Customer, Customer satisfaction, Competitors, Price, Quality I. INTRODUCTION Customer satisfaction is equivalent to making sure that product and Service performance meets customer expectations. Customer satisfaction is the perception of the customer that the outcome of a business transaction is equal to or greater than his/her expectation. This study is undertaken in order to find out the customer satisfaction of Jothi Plastic Works – PVC Pipes, which is in Darmapuri, Tamilnadu state in India with the help of research techniques and data collection tools from which suggestion and recommendation for the study is framed. II. ABOUT THE COMPANY: The Jothi Group of companies came into existence by D.K.Madhu, founder of Jothi group in the beginning of 2000. The company manufactures the PVC Pipes & supplies in & around the domestic market near by the areas Krishnagiri, Salem, Dharmapuri circles. The Jothi group of companies was started at the year 2000 with the initial investment of 5lakhs and merely it expanded its capacity of production, quality and investment to the business. In the 2005 Jothi group of companies started their Second Unit – Jothi PVC Pipes with the minimal level of 50 employees’ in Dharmapuri District in Tamilnadu state in India.Jothi Plastic Works is currently one of the leading Pipe Manufacturer in Dharmapuri district in Tamilnadu in India III. OBJECTIVES:  To study the Customer Satisfaction level about Jothi Plastic Works (Jothi Group of Companies) PVC products.  To find out the factors that influencing the customers to buy the product.  To find the level of service provided by the company.  To analyze the nearest competitors.  To suggest some ways to improve the satisfaction level. IV. SCOPE AND SIGNIFICANCE The main aim of the study is to know whether the customers are satisfied with PVC pipes and there level of satisfaction. Various factors are considered to determine the satisfaction level like Price, Colour, Size, Service etc. This study tries to give suggestions and recommendation to increase the satisfaction level of the product. V. LIMITATIONS OF THE STUDY  The findings of the study are subjected to bias and prejudice of the respondents.