9 JAC 4 (1) pp. 9–23 Intellect Limited 2012 Journal of African Cinemas Volume 4 Number 1 © 2012 Intellect Ltd Article. English language. doi: 10.1386/jac.4.1.9_1 John C. McCall Southern Illinois University, Carbondale The capital gap: nollywood and the limits of informal trade absTraCT This article examines Nollywood as a creative industry based in Africa’s informal sector. By definition, the informal sector produces no financial records, so no quanti- tative economic data are presented. This research utilizes ethnographic methods and anthropological analysis to highlight the importance of the video movie industry to Nigerian people, its place in their economic life and its integral role in their culture. Nollywood’s intimacy with Nigerians has been achieved by way of the industry’s distinctive informal system of production and distribution. This same informality prevents the video industry from establishing financial legitimacy. Without the abil- ity to generate capital, the industry is straining against its economic limits. Thus, the cultural success of Nollywood pushes it towards inevitable formalization and uncertain consequences. Capital, the most essential component of Western economic advance is the one that has received the least attention. Neglect has shrouded it in mystery. (De Soto 2000) Keywords nigeria nollywood video industry pan-african popular production