초기 디자인 발현과정에ⴇ의 디자인의사결정과 인지적 편향에 대한 고찰 A double-edged anchoring effect in the early design decision: design anchoring and design intentionality 김지, Jieun Kim*, 류䢎경, Hokyoung Ryu** 요㟓ˇˇ 본 연ῂ 초기 디자 ⹲상 과정에㍲ ⹲생할 수 는 디자 고㹿 사결정과정에㍲ Anchoring-and-Adjustment 관㩦에㍲ 䟊㍳䞮고, 디자 정⽊ ㏣성에 따른 디자 앵커링 (anchoring) 과정 ㎎분䢪䞮여 정⽊ 과신 (overconfidence) 초기 디자 사결정에 미치는 㡗향 실험㩗⪲ 검증䞮㡖다. 실험 4 Ṗ지 디자 정⽊ ㏣성 조䞿에 따라 two-way between subjects ⪲ 디자되었며 총 28 명 초⽊ 디자너(novices)와 6 명 외부 전문디자너들 참Ṗ䞮㡖다. 연ῂ결과에 따르면 디자 정⽊ ㏣성 관성 높고 (consistent knowledge-evidence) 강렬 할 수⪳ 디자 고㹿과 결과물에 대한 과신 강䞮지만, 반면, 디자너 본⧮ 도(Design intentionality)를 전달한다는 관㩦에㍲ 효과㩗 수 다는 것다. 러한 디자 앵커링 과정 양면성 향후 초기 디자 ⹲상과정에㍲ 디자 사결정방⻫  䟊䞮고, 긍정㩗 디자 방⻫론⪲써 활용될 수  것⪲ 사료된다. ↲ Abstractˇˇ The aim of this study is to investigate the relationship between the nature of design information and the effects of overconfidence in design anchoring. A total of twenty-eight novice designers carried out a two-way between subjects study administered by the four types of design information. The empirical findings revealed that consistent design knowledge and evidence might increase designer˅s overconfidence of their design solution, which in turn might lead to a strong design anchoring. However, at the same time, the relatively biased groups might be easier to convey their original design intentionality to the user. This double-edged anchoring effect would be of interest for HCI/design researchers in the use of design information and design strategy. 䟋심㠊: Design decision, Anchoring-and-adjustment heuristic, Overconfidence bias, Early design process, Design fixation, Design intentionality, Design knowledge, Inspiration  논문 2012년도 정부(교육과䞯기술부) 재⪲ 한ῃ연ῂ재단 지 ⹱아 수䟟된 기초연ῂ사㠛임(No. 2012-0008152) *주㩖자 : Royal College of Art, UK, Research Fellow, e-mail: lasina88@gmail.com **교신㩖자 : 한얃대䞯교 산㠛공䞯과 부교수; e-mail: hryu@hanyang.ac.kr