Tagging and Searching: Search Retrieval Effectiveness of Folksonomies on the World Wide Web P. Jason Morrison, M.S. Information Architecture and Knowledge Management Program (IAKM), School of Library and Information Science, Kent State University, PO Box 5190, Kent, Ohio, United States 44240 pjmorris@kent.edu Present Address: 3585 Daleford Road, Shaker Heights OH 44120