Journal of International Business Education 4: 103-118.
© 2009 NeilsonJournals Publishing. Author Version
Globalization of Business Schools: The
Case of China
Ilan Alon
1
Rollins College, USA
John D. Van Fleet
2
Shanghai Jiao Tong University, China
Abstract. In line with the private sector, the business schools of the world increasingly seek to
develop their relationships with China, a region they perceive as not only a tremendous growth
opportunity but also a critical focal point in the global business environment, and about which their
students and faculty must develop expertise to remain competitive. The authors introduce the up-
and down-side exposures of launching/operating either China-specific components of MBA
programs or entire programs. They review five distinct avenues that business schools can employ to
deepen their China-specific MBA relationships (outlining the advantages and disadvantages/risks in
each), and they provide overall guidelines for increasing the potential for success – all based on a
review of the literature, the authors’ own extensive China experiences, and select interviews with
seasoned veterans of China’s degree-conferring business educational environment. (Note: This
paper focuses on English-language business education, which the authors consider to be the relevant
language for foreign business schools seeking China interaction. Business education in Chinese is a
worthy subject, but one fit for another paper.)
Keywords: China, business school, joint venture, MBA.
1. Introduction
The entire world increasingly looks to China as the most intriguing business
location of the early 21
st
century. One of the most dramatic growth stories is the
1. Prof. Ilan Alon is the Cornell Chair of International Business and Director of Rollins China
Center, Rollins College, Florida, and a Visiting Scholar at Harvard University. He has
published 24 books (4 authored), and over 100 peer-reviewed articles, chapters, and trade
articles. His four recent books on China include Chinese Culture, Organizational Behavior and
International Business Management (Greenwood, 2003), Chinese Economic Transition and
International Marketing Strategy (Greenwood, 2003), and Business and Management
Education in China: Transition, Pedagogy and Training (World Scientific, 2005), The
Globalization of Chinese Enterprises (Palgrave, 2008), and China Rules (Palgrave, 2009).
2. John D. Van Fleet serves as Supervisor, International Affairs, and adjunct faculty at the Antai
College of Economics and Management, Shanghai Jiao Tong University, and is currently
supporting the school in its drive for AACSB accreditation. Resident for nine years each in
Japan and China, Van Fleet is also a founding director of the China Direct Marketing
Association, author of numerous articles for business publications and a regular speaker on
business in China. He holds both undergraduate and MBA degrees from the University of
Southern California.
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