Fashion Theory, Volume 11, Issue 2/3, pp. 319-346 Reprints available directly from the Publishers. Photocopying permitted by licence oniy. © 2007 Berg. DOI 10.2752/136270407X202853 Annelies Moors Fashionable Muslims: Notions of Self, Religion, and Sooiety in San'a Annelies Mcxjrs holds the ISIM chair at the University of Amsterdam, and directs the research program on Muslim Cultural Politics. She is the author of Women, Property and Islam: Palestinian Experiences 1920- 1990 (Cambridge University Press. 1995), and co-editor of Religion, Media and the Public Sphere (Indiana University Press, 2006). She v*?rites on Islam and gender, styles and convictions and public presence and visibility. a.c.a.e.moors@uva.nl Abstract Most San'ani women appear in public completely covered in black, often including a face-veil. At first sight, this locates San'a, the capital of Yemen, outside the world of fashion. This article, however, argues that fashion is part and parcel of women's outdoor dressing styles in San~a. While some women link their dressing styles to authentic San ani customs and traditions and others highlight ideological and religious convictions, all refer in one way or another to matters of style and aesthetics. Not only modernist women are engaged in wearing fashionable outerwear, but also women protagonists of an Islamist