THE ROLE OF MOBILE TECHNOLOGY IN IMPRESSION FORMATION: IT’S NOT WHAT YOU SAY, IT’S WHAT YOU CARRY. Brian Mennecke Anthony Townsend Anthony Hendrickson Department of Logistics, Operations, and Management Information Systems College of Business Iowa State University Ames, Iowa 50011-2063 mennecke@iastate.edu phone: 515.294.3659 fax: 515.294.2534 May 5, 2003 Acknowledgements: We would like to acknowledge the assistance of Pooja Arora, Elif Koc, Vijay Singh, and Nalini Doddapaneni for their assistance in collecting and entering data.