American Political Marketing: George W. Bush and the Republican Party Dr. Jonathan Knuckey Department of Political Science University of Central Florida, Orlando, FL 32816, Tel: (407) 823-0213, Fax: (407) 823-0051 Email: jknuckey@mail.ucf.edu Dr. Jennifer Lees-Marshment Department of Management Studies, University of Aberdeen, Edward Wright Building, Dunbar Street, Old Aberdeen, AB24 3QY; Tel: +44 (0)1224 272720 Fax: +44 (0)1224 273843 Email: j.s.lees-marshment@abdn.ac.uk Paper prepared for presentation at the annual meeting of the Political Studies Association, University of Aberdeen, Aberdeen, Scotland, April 5-7, 2002.