1313 Theme: Skills & Education A PRELIMINARY EXAMINATION OF THE ANZMAC MEMBERS’ PERCEPTIONS OF WHO WE ARE, WHAT WE DO, AND WHERE ARE WE GOING Gary Mankelow Michael Jay Polonsky. * We would like to thank the ANZMAC for their assistance with this project and in particular Peter Reed. In addition, we would also like to thank Rohan Bentley for his assistance. Address for all correspondence: Gary Mankelow School of Management Marketing & Enterprise Group University of Newcastle Newcastle New South Wales 2308 Australia Phone: 61 2 4921-6774 Fax: 61 2 4921 6911 Email: mggjm@cc.newcastle.edu.au Michael Jay Polonsky School of Management Marketing & Enterprise Group University of Newcastle Newcastle New South Wales 2308 Australia Phone: 61 2 4921 5013 Fax: 61 2 4921 6911 Email: mgmjp@cc.newcastle.edu.au