http://ann.sagepub.com Science Political and Social American Academy of The ANNALS of the DOI: 10.1177/0002716206298484 2007; 611; 193 The ANNALS of the American Academy of Political and Social Science W. Lance Bennett and Taso Lagos Logo Logic: The Ups and Downs of Branded Political Communication http://ann.sagepub.com/cgi/content/abstract/611/1/193 The online version of this article can be found at: Published by: http://www.sagepublications.com On behalf of: American Academy of Political and Social Science can be found at: Science The ANNALS of the American Academy of Political and Social Additional services and information for http://ann.sagepub.com/cgi/alerts Email Alerts: http://ann.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: distribution. © 2007 American Academy of Political & Social Science. All rights reserved. Not for commercial use or unauthorized at UNIV OF WISCONSIN on May 10, 2007 http://ann.sagepub.com Downloaded from