Eindhoven, August 2011 AN EXPLORATION OF THE BUYING DECISION PROCESS OF RESIDENTIAL CONSUMERS: THE APPLICATION OF A CHOICE-BASED CONJOINT EXPERIMENT TO REVEAL HOUSING PREFERENCES by Joris van Bergen BSc. Industrial Engineering and Management Science, TU/e (2009) Student identity number: 0528579 In partial fulfillment of the requirements for the degree of Master of Science In Innovation Management Supervisors Dr. ing. J.P.M. Wouters TU/e, ITEM Dr. A. de Jong TU/e, ITEM Ir. A. Borgers TU/e, Urban Planning L.A.M. Boley Hendriks Coppelmans Ontwikkeling L.J.M. Beks Hendriks Coppelmans Ontwikkeling