TECHNOLOGY ADOPTION IN SMEs: A STRATEGIC POSTURE MATRIX AND A RESEARCH AGENDA Vishag Badrinarayanan* Assistant Professor Texas State University-San Marcos McCoy College of Business Administration Department of Marketing 601 University Drive San Marcos, Texas 78666 vb16@txstate.edu Phone: 512-245-4378 Fax: 512-245-7475 Vicki L. West Senior Lecturer Sam Walton Fellow in Free Enterprise Texas State University-San Marcos McCoy College of Business Administration Department of Marketing 601 University Drive San Marcos, Texas 78666 vw03@txstate.edu Phone: 512-245-3224 Fax: 512-245-7475 August, 2009 (*Corresponding Author) ASBE 35th: Proceedings Page -5- Association for Small Business & Entrepreneurship 35th Annual Conference