1964 Theme: Consumers & Producers AN ETHNOGRAPHY OF BEER CONSUMPTION IN AUSTRALIA Simone Pettigrew Senior Lecturer, Edith Cowan University PhD Candidate, University of Western Australia Address for all correspondence: Simone Pettigrew Edith Cowan University School of Marketing and Tourism Joondalup Drive Joondalup, WA, 6027 Australia Ph: (08) 9384 1439 Email: s.pettigrew@cowan.edu.au