oikos sustainability case collection
This is an Online Inspection Copy. Protected under Copyright Law. Reproduction Forbidden unless Authorized.
Copyright © 2004 INSEAD, Fontainebleau, France. All rights reserved. This is a draft version. The final case
including teaching note can be ordered from INSEAD Fontainebleau. Please contact the author:
Kai.hockerts@insead.edu.
oikos sustainability case collection
http://www.oikos-foundation.unisg.ch/homepage/case.htm
oikos Sustainability Case Writing Competition 2003
1
st
. Prize
Mobility Car-Sharing (A)
From Ecopreneurial Start-up
to Commercial Venture
Kai Hockerts
INSEAD Fontainebleau
Draft version