AC 2011-1308: SOCIAL MEDIA LITERACY: INTEGRATING ONLINE IDENTITY MANAGEMENT INTO ENGINEERING AND TECHNOLOGY EDUCATION Mihaela Vorvoreanu, Purdue University Dr. Vorvoreanu is an assistant professor in Computer Graphics Technology and Organizational Leader- ship & Supervision at Purdue University. She studies the socio-cultural impact of new communication technologies. Before joining Purdue, she was an assistant professor in the Department of Communication Studies at Clemson University, SC, and the Department of Communication at the University of Dayton, Ohio. While at Clemson and UD respectively, Dr. Vorvoreanu taught various public relations and com- munication courses, and did academic research in the area of public relations and new Web technologies. . She has published research articles in the Journal of New Communications Research, Public Relations Review and the Journal of Website Promotion and a book about online public relations: Web Site Public Relations: How Corporations Build and Maintain Relationships Online. Dr. Vorvoreanu holds a Ph.D. in Communication from Purdue University. Quintana Clark, Purdue University Quintana Clark is a student at Purdue University. Her research interests are social media in education, online identity management, and diversity and inclusion in education in science, technology, engineering, and mathematics (STEM) fields. Geovon Boisvenue, Purdue University Geovon Boisvenue is an undergraduate student at Purdue University, West Lafayette, Indiana. His research interests include: computer and information technology, social media, public relations and rhetorical advocacy. Stephen Paul Woodall, Purdue University Stephen Woodall is a master’s student in Computer Graphics Technology and a Graduate Administra- tive Professional in the Student Activities and Organizations area of the Office of the Dean of Students at Purdue University. His research interests include the assessment of social media adoption by student lead- ers and social media identity optimization. Woodall holds a Bachelor of Science in Computer Graphics Technology with emphasis on interactive multimedia development. c American Society for Engineering Education, 2011