WP 1 ADFEED D1.3.1.3 BUSINESS DEVELOPMENT OF INSTANT SOCIAL MEDIA ADVERTISING SERVICES, D1.3.1.4 INSTANT ADVERTISING PILOTS D1.3.1.3-4 Instant social media advertising in online media portals Editor(s): Virpi Oksman Author(s): Virpi Oksman, Tiina Kymäläinen, Mari Ainasoja, Minna Kulju, Jorma Riihikoski, Juhani Linna, Maria Alaoja, Antti Väätänen, Joel Hakulinen Confidentiality: Public Date and status: 8.4.2011 This work was supported by TEKES as part of the next Media programme of TIVIT (Finnish Strategic Centre for Science, Technology and Innovation in the field of ICT)