Please cite this article in press as: Bravo, G., et al., Trust and partner selection in social networks: An experimentally grounded model. Soc. Netw.
(2012), doi:10.1016/j.socnet.2012.03.001
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Social Networks
journa l h o me page: www.elsevier.com/locate/socnet
Trust and partner selection in social networks: An experimentally
grounded model
Giangiacomo Bravo
a,∗
, Flaminio Squazzoni
b
, Riccardo Boero
c
a
Università degli Studi di Torino, Collegio Carlo Alberto, and GECS-Research Group in Experimental and Computational Sociology, Italy
b
Dipartimento di Studi Sociali, Università degli Studi di Brescia, and GECS-Research Group in Experimental and Computational Sociology, Italy
c
Dipartimento di Science Economiche e Finanziarie “G. Prato”, Università degli Studi di Torino, and GECS-Research Group in Experimental and Computational Sociology, Italy
a r t i c l e i n f o
Keywords:
Partner selection
Trust
Cooperation
Laboratory experiment
Agent-based model
Social networks
a b s t r a c t
This article investigates the importance of the endogenous selection of partners for trust and cooperation
in market exchange situations, where there is information asymmetry between investors and trustees. We
created an experimental-data driven agent-based model where the endogenous link between interaction
outcome and social structure formation was examined starting from heterogeneous agent behaviour. By
testing various social structure configurations, we showed that dynamic networks lead to more coopera-
tion when agents can create more links and reduce exploitation opportunities by free riders. Furthermore,
we found that the endogenous network formation was more important for cooperation than the type of
network. Our results cast serious doubt about the static view of network structures on cooperation and
can provide new insights into market efficiency.
© 2012 Elsevier B.V. All rights reserved.
1. Introduction
Recent experimental studies have acknowledged the relevance
of trust for cooperation in human societies (e.g., Barrera and
Buskens, 2009; Berg et al., 1995; Boero et al., 2009a,b; Camerer,
2003; Keser, 2003). From a sociological perspective, the problem
with these studies is that they considered only highly unrealis-
tic interaction structures, e.g., random coupled subjects, and did
not investigate the endogenous forces that might influence struc-
ture formation. On the other hand, certain formal models with
more concrete sociological content have examined how structural
embeddedness affected trust and cooperation, but without refer-
ring to empirically verified assumptions on agent behaviour (e.g.,
Cohen et al., 2001; Pujol et al., 2005).
This article aims to study the link between interaction outcomes
and social structure formation by combining experimental data
on individual behaviour and social network simulation. Unlike
certain influential studies that emphasized the relevance of the
interaction continuity to understand cooperation (e.g., Axelrod
et al., 2002; Cohen et al., 2001), we investigated whether the
robustness of cooperation depended on the agent’s capability of
selecting good partners, whether this could be influenced by the
particular network structure where agents were embedded, and
what was the effect of endogenous forces of network formation.
∗
Corresponding author at: Dipartimento di Scienze Sociali, Via S. Ottavio 50,
10124 Torino, Italy. Tel.: +39 011 670 26 35.
E-mail address: giangiacomo.bravo@unito.it (G. Bravo).
Our aim was to tackle certain important and unsolved issues
in the experimental and simulation literature. First, there is no
consensus about the role that network structures play on coop-
eration. On the one hand, some authors argue that conditional
cooperators could reinforce pro-social behaviour when they are
linked with each other and cooperation could even increase
when network structures convey social contagion (e.g., Fowler
and Cristakis, 2010). On the other hand, others have argued
that network structures could cause reciprocal defection and that
the tightness required by social networks to favour contagion
cascades was highly unrealistic (Suri and Watts, 2011). Further-
more, most experimental and simulation studies on networks
and cooperation have not considered under what circumstances
and forces individual behaviour and social network configura-
tions might influence each other endogenously (Takács et al.,
2008).
To fill this gap, we have extended the scope of a standard exper-
imental economics game, i.e., the repeated investment game, to
situations that were impossible to test in the lab, by introducing
complex network structures endogenously. Our results show, first,
that exogenously fixed network structures do not lead to more
cooperation than the experiment where subjects played in ran-
dom dyadic networks. This confirms Suri and Watts (2011), whose
results indicated that, by varying the network structure, no sig-
nificant differences were found in contribution levels in a public
good game. More importantly in our case, a substantial increase
in cooperation occurred only when partner selection and dynamic
structure formation were endogenously introduced. This allowed
cooperators to break their links with free-riders, benefit from a
0378-8733/$ – see front matter © 2012 Elsevier B.V. All rights reserved.
doi:10.1016/j.socnet.2012.03.001