International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 – 6510(Online) Volume 1, Number 2, July - Aug (2010), © IAEME 81 CORRELATION OF INFORMATION TECHNOLOGY TRENDS WITH STRATEGIC MANAGEMENT Mrs. Nandini Milind Deshpande H.O.D of Commerce Department Sinhgad College of Arts and Commerce, Narhe, Pune Email: deshpande.nandini@yahoo.in ABSTRACT: The sweeping changes in the business environment, driven mostly by the mutually reinforcing triple forces – liberalization, privatization, globalization have made strategic management very important. These forces combined with the technological and managerial revolutions and competitive race have made the business horizon a fast changing and, in many cases, a very discontinuous one and has made strategic management a buzzword which helps an organization to be proactive rather than reactive in shaping its future. As without a strategy, an organization is like a ship without a rudder, going around in circles. It’s like a tramp; it has no place to go, so the strategic management with the help of information technology trends is imminent for it is a pattern of plan that integrates an organization’s major goals, policies and actions sequences into a cohesive whole and relate the firm to its environment in a way that will assure its continued success and make it sure from surprises. By analyzing the data of Indian economy, the companies should adopt different strategies. Today the information technology has not only made the companies aware but also helping the companies in understanding the various circumstances and environment. For example VIP a pioneer in moulded luggage when faced tough competition in 1990 adopted start up routes strategy by opening new units with the knowledge of information technology. Thus this paper tries to analyze the effect of information technology on strategic management International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 – 6510(Online) Volume 1, Number 2, July - Aug (2010), pp. 81-88 © IAEME, http://www.iaeme.com/ijm.html IJM © I A E M E