Online Journal of Communication and Media Technologies
Volume: 3 – Issue: 1 – January - 2013
© Online Journal of Communication and Media Technologies 1
A Study on Public Awareness & Media Coverage of
Nuclear Energy Issues in India
S. Arulchelvan, Anna University, India.
Abstract
Nuclear energy is a controversial and sensitive subject among the public, because it strongly
relates public health and safety. Due to this mass media is handling this subject in a diverse
manner thereby it creates strong impact among the people. Public’s acceptance and support to
the nuclear energy is also preoccupied. The aim of this study is focused to find out the
awareness level about the nuclear energy among the public and the media coverage. Survey,
content analysis, interview methods were used to gather the fact. The results show that the
awareness on nuclear energy issues is less among the public. Indian newspapers are
publishing minimum articles on nuclear energy and it is not getting priority except
emergencies. Both journalists and nuclear plant authorities have many deficits. The study
recommends regular interaction with media, providing needy information and training and
often visit to the nuclear plants could bring a tremendous change.
Keywords: Nuclear Issues, Public Perception, Energy, Media & Nuclear Issues, News
Coverage