1 st EuroMed Conference Book Proceedings, EuroMed Academy of Business European and Mediterranean Trends and Challenges in the 21 st Century ISBN: 978-9963-634-58-3 1 European and Mediterranean Trends and Challenges in the 21 st Century Edited by: Demetris Vrontis Yaakov Weber Rudi Kaufmann Shlomo Tarba Published by: EuroMed Press