The Development of Community-based
Tourism: Re-thinking the Relationship
Between Tour Operators and
Development Agents as Intermediaries in
Rural and Isolated Area Communities
Stephen Wearing and Matthew McDonald
School of Leisure, Sport and Tourism Studies, University of Technology,
Sydney, Australia
The purpose of this paper is to invoke a Foucauldian framework in order to re-think the
development of community-based tourism by focusing on the relationship between
intermediaries and rural and isolated area communities in Papua New Guinea.
Foucault’s concepts of power/knowledge and governmentality provide a ‘way of think-
ing’ about this relationship that challenges the dominant discourse of the tourism
industry. To further elaborate these alternative concepts, the researchers lead a discus-
sion through a number of areas that impact on the development of community-based
tourism. These include the introduction of western models of management and their
ability to undermine traditional forms of knowledge, the conceptualisation of the
tourist destination as interactive space, and a critique of the tourism industry through
poststructuralist feminist theory. From these perspectives community-based tourism
or ecotourism suggests a symbolic or mutual relationship where the tourist is not given
central priority but becomes an equal part of the system.
Introduction
This paper argues that the introduction of tourism, or tourism planning into
rural and isolated areas has a profound bearing on the social organisation and
decision-making process in the respective communities. This, indeed, is no new
argument (for an example see Trainer, 1985). But rather than looking at the direct
potential and actual effects of tourism on the natural and cultural environment,
this paper suggests a broader and more abstract approach in understanding
community-based approaches to ecotourism, and more specifically the role
intermediaries
1
play.
We suggest that the reasons why the development and introduction of tourism
into rural and isolated area communities
2
has such a profound effect should be
sought in the different worldviews and practices that are introduced through the
development agencies, tour operators and tourists themselves, and the cash-
economy enforced in communities which hitherto primarily have been charac-
terised by a subsistence economy.
Following Michel Foucault’s notions on power/knowledge and govern-
mentality, i.e. that the way we perceive the world shapes the way we act towards
it, we will argue that the relationship between intermediaries and rural and
isolated area communities must take relations of power and knowledge into
0966-9582/02/03 0191-16 $20.00/0 © 2002 S. Wearing & M. McDonald
JOURNAL OF SUSTAINABLE TOURISM Vol. 10, No. 3, 2002
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