A Second Life for your Museum: 3D Multi-User Virtual Environments and Museums Richard Urban, Graduate School of Library and Information Science, University of Illinois at Urbana-Champaign, USA Paul Marty, Florida State University, USA Michael Twidale, Graduate School of Library and Information Science, University of Illinois at Urbana-Champaign, USA Abstract The paper gives an overview of some of the museum-like activities currently being undertaken in Second Life. Current development is mostly in the hands of pioneers, often interested amateurs engaging in serious leisure to create spaces enabling them to share their interests with others. These efforts are explored in this paper through a systematic analysis of museum visits and a qualitative analysis of interviews with designers and developers of museums in Second Life. Findings identiļ¬ed include the impact of the current technology on what is created, and the importance of