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HOME CULTURES LTUR
1 HOME CULTURES HOME CULTURES 1
VOLUME 1, ISSUE 3
PP 1–22
REPRINTS AVAILABLE
DIRECTLY FROM THE
PUBLISHERS.
PHOTOCOPYING
PERMITTED BY LICENSE
ONLY
© BERG 2004
PRINTED IN THE UK
MARTIN HAND IS AN AS SSISTANT
PROFESSOR IN THE DEPARTME MENT OF
SOCIOLOGY AT QUEEN’S UNIVERS ERSITY,
ONTARIO. HIS PRINCIPAL AREAS O EAS OF
RESEARCH ARE DOMESTIC CULTURES ES
OF TECHNOLOGY, THE SOCIOLOGY
OF DIGITAL TECHNOLOGY, INTERNET
CULTURE AND POLITICS, CONSUMPTION
AND CULTURAL THEORY.
ELIZABETH SHOVE IS A READER IN
SOCIOLOGY AT LANCASTER UNIVERSITY.
HER RECENT BOOK, COMFORT, T,
CLEANLINESS AND CONVENIENCE: TH THE
SOCIAL ORGANIZATION OF NORMAL ALITY
(2003), DEALS WITH THE DYNA NAMICS
OF ORDINARY CONSUMPTI PTION AND
THE ENVIRONMENTAL IMPLICATIONS MPLICATIONS
OF CHANGING HABITS. SHE NG HABIT
REMAINS INTERESTED IN MUNDANE STED
TECHNOLOGIES, EVERYDAY PRACTICES,
AND THEORIES OF CHANGE.
MARTIN HAND & ELIZABETH SHOVE MARTIN HAND & ELIZABETH
ORCHESTRATING ORCHESTRAT
CONC CONCEPTS:
KITCHEN DYNAMICS KITCHEN DYNAM
A AND REGIME
CHANGE IN OD GOOD
EK HOUSEKEEPING
AND DE IDEAL HOME ,
1922–20 1922–2002
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It has long been recognized that users
and consumers actively appropriate
new products and technologies and
assimilate them into existing regimes and
f frames of reference. Much less has been
wr written about how these frames evolve
or abou about how processes of integration
and a d appropriation are sustained and
tra transformed. In this article we analyze
“the kitchen” not as a place but as an
ting c “orchestrating concept.” We subject
esentations of the kitchen, as depicted representations of the kitchen, as depicte
in in Good Housekeeping G and nd Ideal Home
(two of the foremost home mag magazines in
Britain) from 1922 to 2002, to two types of wo types of
analysis. We begin by showing g how