EIRASS International Conference 9 th -12 th July 2006 Budapest - Hungary DIRECT SELLING: FINDING CONSUMER SEGMENTS Bráulio Alturas 1 Maria da Conceição Santos 2 Rui Brites 3 ISCTE – Business School (Lisbon - Portugal) 1 Auxiliary Professor of ISCTE, Av. das Forças Armadas 1600-083 LISBOA, Portugal, Phone: (+351)217903066, Fax: (+351)217903099, E-mail: Braulio.Alturas@iscte.pt 2 Auxiliary Professor of ISCTE, E-mail: Maria.Santos@iscte.pt 3 Teaching Assistant of ISCTE, E-mail: Rui.Brites@iscte.pt