Guest editorial
The predicament of difference
IEN ANG AND BRETT ST LOUIS
University of Western Sydney and Goldsmiths College, University of London
Speaking in 1989 on the relentless march of economic and cultural globaliz-
ation, Stuart Hall noted its paradoxically multinational and de-centred
character that issues a homogenizing, ‘westernizing’ logic and a fascination
with proliferating difference as exotic, novel, and so on. This apparent
contradiction or inconsistency is nothing of the sort: it testifies to the
current historical and political conjuncture as a moment in the transform-
ation of capital into mobile forms of power stretching across the entirety of
human and social life; from financial markets to the free enterprise culture,
from on-demand production to niche consumption, from the cornucopia of
personal choices to the advent of ‘lifestyle’. Most interestingly for Hall, this
malleable front characterizes the effectiveness and Achilles heel of the
hegemonic project given ‘the fact that, at a certain point, globalization
cannot proceed without learning to live with and work through difference’
(1991a: 31, emphasis added).
The injunction to ‘live and work with difference’ is not, however, the sole
prerogative of the globalization of capital and culture but also poses salient
questions of the local and its protean subjects. In the midst of the continual
human traffic and restless ideational flows evinced within the ‘ethnoscapes’
of the ‘disjunctive’ global cultural economy, the relative stabilities of filial,
communal, and recreational associations are, as Arjun Appadurai informs
us, ‘everywhere shot through with the woof of human motion . . . these
moving groups can never afford to let their imaginations rest too long, even
if they wished to’ (1990: 297). This points to a necessary acceptance and
understanding of difference in a more profound sense, where the effective
distinction between established normative groupings such as cultures,
nationalities, and ethnicities is thoroughly disturbed. Thus the various inter-
sections within increasingly complex social identities emphasize difference
EDITORIAL
Copyright © 2005 SAGE Publications (London,Thousand Oaks, CA and New Delhi) 1468-7968
Vol 5(3): 291–304;054956
DOI:10.1177/1468796805054956
www.sagepublications.com
peer-00571844, version 1 - 1 Mar 2011
Author manuscript, published in "Ethnicities 5, 3 (2005) 291-304"
DOI : 10.1177/1468796805054956