Carnegie Mellon University Research Showcase Tepper School of Business 7-1-2011 Too Much of a Good hing: Insensitivity to Rate of Consumption Leads to Unforeseen Satiation Jefrey Galak Carnegie Mellon University, jgalak@cmu.edu Justin Kruger New York University George Loewenstein Carnegie Mellon University, gl20@andrew.cmu.edu Follow this and additional works at: htp://repository.cmu.edu/tepper his Working Paper is brought to you for free and open access by Research Showcase. It has been accepted for inclusion in Tepper School of Business by an authorized administrator of Research Showcase. For more information, please contact research-showcase@andrew.cmu.edu. Recommended Citation Galak, Jefrey; Kruger, Justin; and Loewenstein, George, "Too Much of a Good hing: Insensitivity to Rate of Consumption Leads to Unforeseen Satiation" (2011). Tepper School of Business. Paper 1426. htp://repository.cmu.edu/tepper/1426