_________________________________________________________________ VOLUME 5, ISSUE 1 PSYCHNEWS INTERNATIONAL July 2000 _________________________________________________________________ http://userpage.fu-berlin.de/~expert/ftp_5_1/pn5_1_d.htm SECTION D: ARTICLE THE LANGUAGE MODEL OF PERSONALITY AND ITS PERSPECTIVES WITHIN PSYCHOLOGY Sergey V. Golubkov I. INTRODUCTION The notion of personality in psychology is different from other important psychological no- tions such as perception, behavior, motivation, emotions, etc. This difference is a result of the fact that personality manifests itself as a category reflecting a special quality that an individual acquires within the system of social relations (Leontiev 1975). Its peculiarity consists in that it is the zone of encounter of various psychological fields and, thus, it integrates within itself various subcategories. The building of a working model of the object of reality – personality theory – is a task proportional to its complexity. However, the significance of building such models that allow to explain and predict happening to a man (Hjelle & Ziegler 1992) is also great because in every- day life we do not deal with perception, thought, speech or drives separately, but with whole per- sonalities – one's own and others'. At the same time, the situation of building personality theory in psychology resembles the one described in the story about the blind men and an elephant: once having met an elephant they try to tell other people about it. One of them had examined the elephant's ear and said that the ele- phant was like a carpet, another one had faced its trunk and compared the animal to a flexible tube, and the third one having touched its leg claimed that the elephant was mighty and firm as a