1 DESIGN AND HERITAGE IN CREATIVE INDUSTRIES AB. AZIZ SHUAIB. (aziz@umk.edu.my. Faculty of Creative Technology and Heritage Universiti Malaysia Kelantan (UMK) ABSTRACT Creative industry involves the exploration of intellectual properties such as knowledge and tangible and intangible products, which have potential of generating economy. Therefore, design and heritage that makes-up the creative industry is believed to have great influence on the economy well being of businesses. In the light of this, this paper seeks the knowledge regarding design and heritage, areas where they have been widely used, and also the kind of brain needed to be a good creative people. Finally, the paper illustrates the involvement of creative industry in business world, using the tourism and hospitality business as the case study. Keywords: Design, Heritage, Creative Industry. 1.0 INTRODUCTION Design is a plan for arranging elements in such a way as to accomplish a particular purpose (Eames, 1989). It is an expression and manifestation of the purpose, which may (if it is good enough) later be judge as art. According to Archer (1973), design is that area of human experience, skill and knowledge which is concerned with a man’s ability to mould his environment to suit his material and spiritual needs. It initiates change in man-made things (Jones, 1970), that is, it is essentially a rational, logical, sequential process intended to solve problems. Ralph & Wang (2009) also define design as a specification of an object or using a set of primitive components. A specification can be manifested as either a plan or a finished product while primitives are the elements from which the design object is composed.