Gamification in Business: Designing Motivating Solutions to Problem Situations Abstract Designing a gamified solution to a difficult business problem requires informed application of game design patterns, with an understanding of the unique corporate environment. We present a framework that can be applied in other gamified endeavors. Our approach includes a systems-oriented process describing environmental conditions affecting intrinsic motivation and game design patterns. Objectives considered the 16 basic human desires [11], along with the human need for autonomy, competence, and relatedness [4]. Author Keywords Gamification; motivative interaction design; game design patterns; collaborative engagement; problem solving ACM Classification Keywords H.5.m [Information Interfaces and Presentation (e.g., HCI)]: Miscellaneous; K.8.0 [Personal Computing]: Games; J.4 [Social and Behavioral Sciences]: Psychology, Sociology General Terms Design, Theory Introduction Our research introduces a gamification design model aimed at improving project staffing in business. Goals were not focused on delivering “fun”, rather to offer a positive and engaging experience deemed interesting and important to employees. Approaches addressing the primary research question, “Do applied game elements improve a problem situation?” eventually led to founding of a gamification process and motivation framework. Once the business problem and common language were established, the project followed “game” design advice of Schell [15]. Numerous brainstorming sessions were Copyright is held by the author/owner(s). CHI’13, April 27 – May 2, 2013, Paris, France. ACM 978-1-4503-1952-2/13/04. Deborah Gears Rochester Institute of Technology Golisano College of Computing and Information Sciences Rochester, NY 14623 USA dgcics@rit.edu Karen Braun Xerox Innovation Group, Xerox Corporation Webster, NY 14580 USA karen.braun@xerox.com