1 Children’s Television Programs in China: A Discourse of Success and Modernity By Kara Chan, PhD* Professor Department of Communication Studies Hong Kong Baptist University Kowloon Tong, Hong Kong Telephone: (852) 3411-7836 Fax: (852) 3411-7890 Email: karachan@hkbu.edu.hk Fanny Chan MPhil. Graduate Department of Communication Studies Hong Kong Baptist University Kowloon Tong, Hong Kong Email: 03414329@hkbu.edu.hk Manuscript published in “The Discourses of Cultural China in Globalizing Age” Editors: Doreen Wu & Shi-xu Kara Chan (PhD, City University of Hong Kong) is Professor at the Department of Communication Studies at Hong Kong Baptist University. Her research interests include cross-cultural advertising, media discourses and consumer behavior. She is co-author of the book “Advertising to children in China” (Chinese University Press) and the editor of the book “Advertising and Hong Kong Society”. She worked over ten years in the advertising and public relations industry and as a statistician for the Hong Kong Government before she joined the academia. Fanny Chan is MPhil graduate at the Department of Communication Studies, Hong Kong Baptist University. She graduated from the University of Hong Kong with her major in Psychology and minors in Statistics and Media Studies. *Please send all correspondence to this author. 8 December 2006 Kara Chan & Fanny Chan – Children’s TV revised Dec 2006