Danang Manumono 376 DAMPAK ABRASI DAN ROB TERHADAP PERILAKU MASYARAKAT KAWASAN PESISIR DI KABUPATEN DEMAK Abrat ion and Rob Impact on Communit y At t it ude in Coast al Area of Demak Regency Danang Manumono Fakultas Pertanian, Instiper Yogyakarta Jl. Nangka II, Maguwoharjo Depok Sleman Yogyakarta ABSTRACT Windu/bego shrimp booming during 1990s have resulted the expansion and intensification of shrimp commodity development. Utilization of mangrove area along with global warming effect has caused an extraordinary abration and robs flow into land. The consequence of this condition is the disappearance of ponds, increasing salinity of wet land area and expansion of new ponds development with low productivity contributed to simultaneously reduce ponds farmer’s welfare in coastal regions. This reduction has changed the social attitude of coastal community. This study aims to examine the impact of ponds abration and intrusion of robs into land on community attitude in coastal area of Demak Regency. The method used in this study is historical descriptive on community who experience abration and robs. Three village with heavy abfration and robs were selected using changes in attitude indicators, such as demography, culture, and economic aspects. The study concluded that the community income has reduced: farmers’ income reduced between 60 to 80 percent and fishermen between 25 to 50 percent. Education orientation of the community at urban areas is low shown by their surrender on the condition and no effort made to pursue family member’s education, some are rely on religion-based schooling (MD, Wusto, Pondok Pesantren/Al Uhya). Education orientation of people in remote locations and urban areas is the same, religion-based education (MD, Wusto, PP) supported by formal education (SD, MTs). Parents are basically very weak facing the current situation without any guidance and direction for the future of their children. People in Sayung village need to work in urban area and the orientation of people in Bedono and Babalan is mainly on fishery activities. The workforce is above 14 years old. Formal and non formal leadership is only left on religion-related activity. Attitude has changed to negative direction, apathic, apriori, and commercialism with psychological change caused by heavy economic pressure. Amid this complex situation, brayo fruit has potential to develop. Key words: coastal area, fishpond farmers, fisherman, attitude, workforce, leadership, brayo ABSTRAK Booming udang windu/bego era 90-an menjadikan ekstensifikasi dan intensifikasi berlebihan. Perambahan kawasan mangrove dan pemanasan global menimbulkan abrasi dan rob yang lebih dalam ke daratan. Akibatnya tambak hilang, salinitas sawah dan tambak meningkat dan produktivitas turun serta secara simultan kesejahteraan masyarakat kawasan pesisir turun. Penurunan kesejahteraan menimbulkan perubahan perilaku sosial masyarakat. Tujuan penulisan untuk mengkaji dampak abrasi tambak dan masuknya rob lebih dalam ke arah daratan terhadap perilaku masyarakat kawasan pesisir Kabupaten