36 Int. J. Human Resources Development and Management, Vol. 9, No. 1, 2009
Personality influences trust differently in virtual and
face-to-face teams
Kimberly Furumo* and Emmeline de Pillis
College of Business and Economics
University of Hawaii
200 W. Kawili St.
Hilo, Hawaii 96720, USA
E-mail: furumo@hawaii.edu
E-mail: depillis@hawaii.edu
*Corresponding author
David Green
College of Business
Governors State University
1 University Parkway
University Park, IL 60466, USA
E-mail: d-green@govst.edu
Abstract: Trust is important in teams because the transaction costs in teams are
lower when trust is high. The individuals who trust each other feel less
compelled to monitor or double-check the work completed by others. In this
study, we examine the impact of individual personality dimensions on trust
for individuals working in virtual and face-to-face teams. We randomly
assigned participants to either a virtual or face-to-face team to complete a
project. As expected, higher levels of trust were associated with higher levels of
satisfaction. In addition, personality traits predicted trust levels. The effect of
personality on trust and of trust on satisfaction is stronger in virtual teams.
In order to maximise the trust levels, virtual teams should be comprised of
members who are high in agreeableness, conscientiousness and extraversion,
while in face-to-face teams, extraverted individuals seem to report higher levels
of trust.
Keywords: virtual teams; big five; personality; trust; satisfaction.
Reference to this paper should be made as follows: Furumo, K., de Pillis, E.
and Green, D. (2009) ‘Personality influences trust differently in virtual and
face-to-face teams’, Int. J. Human Resources Development and Management,
Vol. 9, No. 1, pp.36–58.
Biographical notes: Dr. Kimberly Furumo is an Assistant Professor of
Management Information Systems in the College of Business and Economics at
the University of Hawaii at Hilo, USA. She earned her PhD at Southern Illinois
University and teaches Information Technology and Quantitative Business
Analysis courses. Her research is related to Human-Computer Interaction
(HCI). She has published or has forthcoming publications in journals such as
the Communications of the ACM, the Journal of Information, Information
Technology, and Organizations, the Journal of Computer Information Systems,
Copyright © 2009 Inderscience Enterprises Ltd.